Growth Garage

How Growth Garage Helped Practically Achieve a 130% Uplift in New User Engagement

130%

Uplift in new user engagement WRT control group

47%

Uplift in Installs to Registrations conversion WRT control group

32%

Uplift in daily challenge engagement WRT control group

Mahadev Srivatsa

VP – Marketing & Brand Strategy at Practically.

Awarded Most Influential Marketing Leader-CMO Asia.
IBMP Award-Thought Leadership.

“At Practically one of the key initiatives that we undertook in Marketing was setting up Automation from scratch. Chandra & Team at Growth Garage worked with us as an extension of the marketing team rather than an agency.

And that effort showed in the instant and wonderful impact that we could witness, once the automation campaigns were up and running. Helping us achieve the set KPIs.”

About Practically

Practically is India’s first experiential learning app designed to make learning immersive for students of classes 6-12 using advanced technology features such as Augmented Reality (AR), Simulations, Scan Anything, and 3D videos with a focus on STEM subjects.

With over 1.5 Million users on Android and iOS combined, Practically is disrupting the way students learn.

The Challenge

Practically App has a wide range of features helping students achieve academic success. Most of the newly installed users are not fully aware of these features and not leveraging the app to its fullest. Onboarding a new user seamlessly while educating about the app features and the value so that the users visit frequently in the first week of app install was a challenge. Practically team knew retaining new users requires habit formation which requires multiple touch points to bring back and engage the users.

New-user onboarding journeys to orchestrate omnichannel campaigns to educate and encourage the users to explore the app features.

Tactical schedule and frequency of communications via Push notifications, In-app messaging, and Email channels to bring back the user more frequently within the first week of app-install.

The Solution

By Growth Garage Team leveraging MoEngage Platform

The Ed-Tech platform ‘Practically’ brings a unique learning experience to the students making even the most complex topics very interesting and easy to learn. The brand has a great vision to disrupt the traditional learning methods. We worked closely with Mahadev and Bhavik to ensure that the students leverage the rich features of Practically App to stay ahead in their learning curve.

Working with Practically Team was a great experience. The Team brings their expertise to the table

The Result

Seamless new-user onboarding with 130% uplift in new user engagement.

47% uplift in installs to registrations conversion.

A 32% uplift in daily challenge engagement wrt Global Control group for Android and 75% uplift for iOS.

An omni-channel marketing automation agency to improve your user retention, engagement, revenue, and reduce churn.