How Growth Garage Helped TenderCuts Uplift Sales By 24% With Predictions
24%
Uplift in Sales WRT control group using Predictions
50%+
Uplift in Sales WRT control group using Predictions
Dinesh Arora
VP Growth & Revenue, TenderCuts
“We worked closely with Growth Garage Team on customer retention and engagement for TenderCuts App. They helped us effectively automate the user engagement and retention journeys across multiple touchpoints with best practices.
The analytics & reports shared by the team are insightful and helped us in understanding our customer behaviour & patterns better, and optimize the campaigns for better results.
We found the team to be proactive and skilled in this niche. I highly recommend working with them.”
About TenderCuts
TenderCuts is one of India’s largest branded meat players and first omnichannel meat startup founded in 2016 with an aim to revolutionize the way meat is purchased and consumed in India. With 1.5 Million+ app users, 1 Million+ paid customers, 50+ stores in South India, 1000+ employees, the brand has established itself as a market leader in South India.
Consumers can choose from 250+ types of cuts and 10+ meat categories and conveniently place their order on the TenderCuts app, home delivered in 90 minutes.
The Challenge
- Identifying the users who are more likely to become dormant and less likely to purchase in the future gives brands an edge in proactively reaching out to their customers and engaging them with the right set of offering and communications. TenderCuts teams wanted to identify and activate these customers at an early stage before they are lost or become inactive to reduce the customer churn and increase the overall bottomline.
- While also considering the fact that the frequency and days of the week for meat consumption of Indian consumers is based on an individual’s lifestyle, religious beliefs, and choices. For example: Some consumers do not consume meat on Tuesdays and Saturdays. While some consumers have meat at least twice a week due to their physical workout routine or as part of their diet.
- Automate forecasting the user behavior and actions for the next 14 days based on the past 60 days user behavior leveraging predictions features. Proactively nudge the users in predictive segments such as high and medium propensity to dormancy, low and medium propensity to purchase and engage them towards purchasing.
- Identify the purchase pattern of customers who predominantly purchase meat on specific day(s) of the week using User Affinity segments. Design automated flows to engage them with customized communications on those specific day(s) with follow-up nudges.
The Solution
By Growth Garage Team leveraging MoEngage Platform
Working with a fast-paced brand like TenderCuts is exciting with interesting challenges to address and opportunities to explore. Dinesh and Prem are a great support in helping us understand the business better and gave us the ammo we need and freedom to experiment.
At Growth Garage, we strongly believe in leveraging user behavioural data and personalization to engage and nurture the users with right communication and channel to help users make faster and informed decisions. This eventually drives better user engagement and retention.
Chandrakanth Addagarla
Chief at Growth Garage
www.growthgarage.in
The Result
- Using Predictions: 24% uplift in Sales WRT control group.
- With User Affinity Campaigns: WRT Control Group for Android and iOS.
- Sunday: 54% uplift in sales.
- Monday: 66% uplift in sales.
- Tuesday: 68% uplift in sales.
- Wednesday: 72% uplift in sales.
- Thursday: 74% uplift in sales.
- Friday: 59% uplift in sales.
- Saturday: 33% uplift in sales.
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